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#THE TRUE GAME BUY HOW TO#
How to Build a Great B2B Customer Marketing Strategy.
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Game-Changing Benefits of Customer Marketing.This post will explore customer marketing, significant benefits, and how you can apply it to your business to skyrocket your retention rates. A 5% increase in customer retention can propel profits by a whopping 25% to 95%, meaning that this could be a game-changer for your finances and your brand image. Even better, it’s making way for the idea that all products or services revolve around your customers-after all, the customer is king.Ĭustomer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. It’s changing the game for the better by making B2B marketers realize that the practice of nurturing a prospect down the funnel, converting them into a customer, and then never speaking to them again is dying (as it should). That’s where customer marketing comes in.Ĭustomer marketing is becoming a necessity in the B2B world. But when the deal is done, what happens next? What’s needed is a strategy to retain and nurture customers, making them the focus of the business. They know how to sell their product to prospects and secure their business. Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle.